Irbtrax has relied heavily on Free Press Release Distribution and Article Marketing Submission sites as an effective Internet Advertising tool. The results have been surprisingly successful. For example, the below free press release has resulted in 439 unique website visitors and still counting!  Still counting because it's indexed in Prime SERP's!

                                SampleReleaseNews.pdf

First, let's review some of the benefits of Free Press Release and Article Submissions:  

- Free! Free is one of those four letter words you can't hear enough.
- Great for company, service, or product name recognition. See Branding.
- Measurable results. Easy to track your visits and measure its overall online visibility.
- Chances are your competition isn't fully engaged in this practice, which will provide your company with a Huge Internet Marketing advantage!

The Free Press Release distribution and Article Submission websites listed on our pages allow Backlinks. Quality backlinks help your website achieve higher SE rankings. Higher SE rankings lead to more traffic. More traffic means more business opportunities! If you know of a more cost-effective high impact content rich SEO Internet marketing method Please Contact Me ! If it proves it works I'll pay you for the information!!

What types of Press releases/articles are most successful?

Basically, anything that provides valuable or unique information directed at your target audience. Try to maintain a specific focus. Don't stray off subject or cram too much information. It will make the article/release easier to write, and less fatiguing to read! Keep in mind we're not referring to your average boiler plate "WYZ company is pleased to announce" Press Release. They serve a different and necessary purpose. We're discussing creative Press Release and Article Marketing. The application of a traditional approach using non traditional methods.

Note: If you don't know your target audience then you should consider some form of Internet Market Research.

Did you know you can easily turn any press release into an article and any article into a press release? 

It's easy if you keep these two basic differences in mind.

- Press releases are written in the 3rd person. Articles are written in the 1st person (My, Our)
- Press releases focus on news and are written to announce. Articles focus on providing opinions or instructions.

What are the most important elements in your Press Release or Article?

1. Headline. Headline should be short, clear, and compelling. Headlines that are too long will be truncated by Google and other SE's. Which will result in a sloppy appearance and increased click through!

2. Subtitle. The subtitle (sometimes referred to as Meta Description) should include and then expand on the elements contained in the headline.

3. Introduction paragraph. Keep in mind, as quickly as you've managed to get people's attention with your Headline/Subtitle, this is where you can just as quickly lose it!

The introduction paragraph should expand on the above and include at least one selling point. Examples of selling points would be average return on investment (ROI), cost savings, or an increased result. The only exception to this rule is if the topic itself is so popular that the public can't get enough news about it. 

4. Identify your target audience and provide information for their benefit using their 'language'. 

We can't emphasize this enough. This will help your target market locate and view your online release or article. Equally important, it will provide a way for industry related Blogs, News portals, and Social Media Sources like Twitter to publish or redistribute your material. What's referred to as the 'Domino Effect'.

Important tips:

- Keep your submission to 500 or less characters. If possible 400 is optimal.
- Include a summary of your company/product at the bottom. The 'About' section.
- Add legitimate contact information in the event someone wishes to connect with you.
- Proof read. Don't rely on a spell checker. They don't recognize poor grammar.
- When reviewing the submission, eliminate characters that can distort the text.

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